Introducing – 'Get in the Mood’, an intimacy accessory brand with a distinct focus on inner healing for women seeking to address low libidos and reignite the romance in their relationship.
Addressing this demographic presented its challenges, but required a unique approach to marketing. Mood’s premium products are an accessory to their true goal – sexual healing through openness and vulnerability. Research into sexual health supports that rekindling an emotional bond with one's intimate partner leads to enhanced physical intimacy - and a better mood! Armed with this knowledge, Get in the Mood curates specialized gift sets and fosters a community of women striving to enhance their relationship intimacy.
Mood encourages couples to delve deeper into their love languages, facilitating growth in their relationship and self-awareness. Partnering with certified clinical experts these methods are introduced in a trusted, reputable space – your primary care doctor's office.
Project Overview
Crafting a brand that encapsulates these ideals while remaining approachable to an audience that often stigmatizes such discussions posed a unique challenge. Incorporating my client's fondness for a 1930s aesthetic added a fun element to the project. However, it was crucial to contemporize this style, grounding it in an era that resonates with busy women and mothers who struggle to prioritize self-care amid familial responsibilities.
The aim was to create shelf appeal without compromising on the product's suitability for a clinical environment.
From logo development and packaging design to out-of-home advertising, emails, and digital presence, I designed a visual world for Get in the Mood to connect with and retain its audience.
